After graduating from Central Saint Martins (where he won the LVMH Grand Prix Scholarship), the French-Israeli fashion and textile designer Benjamin Benmoyal has worked at Alexander McQueen and Hermes before founding his eponymous label in 2020.

As a former commando paratrooper, he wanted to transcribe in his work the will to recover the naivete lost during his military service. Therefore, he has created a very unique fabric, woven out of his childhood VHS and audio cassette tapes.All the other fabrics used in his collections are coming from haute couture houses’ deadstocks.

He has industrialized this weaving technique and gathered thousands of kilometers of magnetic tapes thanks to the help of recycling charities as well as by collecting the dead stocks of factories closed in the 2000s. Benjamin draws inspiration from his Moroccan origins by focusing on volumes and drapings from traditional outfits as well as by weaving colourful striped fabrics reminiscent of Berber craft and aesthetic.

From this season (AW21), Benjamin Benmoyal joined the official Paris Fashion Week calendar as well as the FHCM’s showroom: Sphère.